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Recent GA results for "pivots_block" module recommendation system

From the last Google Analytics (GA) study on the usefulness of "pivots_block" on 4 recommendation algorithms, we learned that the classical "relevancy" algorithm generated the better results. Therefore, we used the relevancy algorithm on D.O. from Dec/4/2008 to Jan/9/2009. And the average click-thru rate was 0.474%.

Then, we were interested in whether 0.474% was indeed a good indicator to claim "pivots_block" was useful to users. So we temporary switched "pivots_block" to the "New forum posts" on the module pages, and try to compare if the "New forum posts" could invite more clicks. It turned out that the average click-thru rate for "New forum posts" between Jan/9/2009 and Jan/18/2009 was only 0.144%. That means, more or less, on the module pages "pivots_block" is almost 3 times more useful than "New forum posts".

Now we are much more confident that "pivots_block" and its intended goal of providing module recommendations is indeed useful to the community. So we are going to switch back to "pivots_block", and continue to make improvements to it.

One thing we learned from this study was that users seem to like more "serendipity" in the "pivots_block". One problem for the current algorithm is that the recommended modules for a particular module remains quite stable over time. And we are going to try out an approach of adding a little bit variability to the recommendations.

The new algorithm is coming soon!

Comments

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amazing post!

I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement. Thanks for sharing with us.

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Nice!

Variability

I agree that variability in the recommendation experience is very important for the user experience. Variety within a relevant is the most effective.

Pivots block

Yes its an interesting idea and I have seen other data that supports this conclusion.

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Great tutorial!

Thanks for this post!
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Then, we were interested in

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Pivots recommendations:

Pivots recommendations: Recent GA results for "pivots_block" module recommendation system 45 weeks 6 days ago; Pivots recommendations: "Related module" ...
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Pivots recommendations:

Pivots recommendations: Recent GA results for "pivots_block" module recommendation system 45 weeks 6 days ago; Pivots recommendations: "Related module" ...
Road Trip Planner
towe Ski

In terms of the similarity of

In terms of the similarity of the marks, Christian Louboutin Shoes has not shown that the use of the word Christian Louboutin Shoes, when heard or viewed in the totality of a radio ad, brochure, or counter display, was likely to cause confusion. For many reasons, the use of the word Christian Louboutin in the context of these two promotions would have seemed utterly unexceptional.

interesting!

very interesting, mr. Zhou
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Thanks for sharing

Thanks for sharing this.
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This is really interesting.

This is really interesting. Thanks a lot for sharing

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